Paula Malamud
Phd Student in Design
Holds an MBA in marketing from IBMEC, Brazil, and was founder and director of a strategic design and marketing agency in Brazil, where for over 20 years assisted, as a brand strategist and creative director, several multinational companies.
She also presents lectures and workshops about branding and place branding in Brazil and Portugal.
Currently, she is a PhD student at the Lisbon School of Architecture, University of Lisbon and researcher at CIAUD – Research Centre for Architecture, Urbanism and Design.
Her research interests are on city branding and design processes.
paulamalamud@campus.ul.pt